CMD Management Academy Certificate in General Management

PROGRAM PROFILE

Comprising 5 courses and 100+ hours of online learning, the CMD Management Academy Certificate in General Management is designed to enable experienced middle and senior managers, to acquire the skills and knowledge to successfully take on the role of General Manager in organisations worldwide.

The programs provides training in key leadership, business management and marketing strategy providing a comprehensive foundation in business management skills and knowledge.

PROGRAM CONTENT

The courses in this program include:

COURSE 1: BECOMING AN EFFECTIVE LEADER

• Unit 1: Getting Started
• Unit 2: Understanding Leadership
• Unit 3: The Evolution of Leadership
• Unit 4: The Behavioural Leadership Model
• Unit 5: Transformational Leadership
• Unit 6: Situational Leadership
• Unit 7: Action-Centered Leadership
• Unit 8: Emotional Intelligence and Leadership
• Unit 9: EI and 6 Leadership Styles
• Unit 10: Creating the Vision
• Unit 11: Motivating Your Team
• Unit 12: Leadership Communication
• Unit 13: Wrapping-Up and Further Learning

COURSE 2: UNDERSTANDING THE ORGANISATION ENVIRONMENT

• Unit 1: Getting Started
• Unit 2: Understanding Organisations
• Unit 3: Understanding Organisation Structures
• Unit 4: Understanding the External Operating Environment
• Unit 5: Understanding Political Factors
• Unit 6: Understanding Economic Factors
• Unit 7: Understanding Social Factors
• Unit 8: Understanding Technological Factors
• Unit 9: Understanding Legal Factors
• Unit 10: Understanding Environmental Factors
• Unit 11: Applying and using PESTLE Analysis.
• Unit 12: Wrapping-Up and Further Learning

COURSE 3: DEVELOP ORGANISATION MARKETING STRATEGY

• Unit 1: Getting Started
• Unit 2: Understanding Marketing
• Unit 3: Knowing Your Products And Services
• Unit 4: Knowing Your Customers
• Unit 5: Customer Segmentation
• Unit 4: Knowing Your Competition
• Unit 7: Understanding Market Share
• Unit 8: The Marketing Mix
• Unit 9: Product Positioning and Pricing
• Unit 10: Place Strategy
• Unit 11: Promoting Your Business
• Unit 12: Evaluating Marketing Effectiveness
• Unit 13: Wrapping-up

COURSE 4: FINANCE FOR NON-FINANCIAL MANAGERS

• Unit 1: Getting Started
• Unit 2: Managing Business Finances
• Unit 3: The Manager's Role in Finance
• Unit 4: The Balance Sheet
• Unit 5: The Income Statement
• Unit 6: The Cash Flow Statement
• Unit 7: Key Financial Ratios
• Unit 8: Understanding Budgets
• Unit 9: Managing Budgets
• Unit 10: Wrapping-up

COURSE 5: DEVELOPING BUSINESS STRATEGY

• Unit 1: Getting Started
• Unit 2: Understanding Organisation Strategy
• Unit 3: Understanding Strategic Planning
• Unit 4: Knowing your Organisation
• Unit 5: Understanding the External Environment
• Unit 6: Understanding Strategic Theory
• Unit 7: Growth Decision Making (Portfolio Analysis)
• Unit 8: Understanding Blue Ocean Strategy
• Unit 9: Developing your Vision, Mission and Values
• Unit 10: Developing Goals and Objectives
• Unit 11: Action Planning
• Unit 12: Wrapping-up

ADMISSION REQUIREMENTS

There are no formal entry requirements for this program. Candidates will be working in, or preparing for work as a first line supervisor, team leader or manager.

PROGRAM DURATION

Learners have 3 months from the date of enrolment to complete the Certificate Program.

ASSESSMENT

Assessment in this program takes the form of Online-quizzes (normally 3 in each course). Each quiz has a pass mark of 70% and you can take the quizzes as many times as you wish.

6 REASONS TO ENROL IN THIS PROGRAM NOW!

• CMD Management Academy is an ILM Quality Approved Training Academy.
• You get a CMD Management Academy Certificate
• All CMD Management Academy courses are iPad and Mobile device compatible.
• You get real value for money (E-learning costs a fraction of conventional learning).
• You can get started immediately.
• You can learn at your own pace, at home, at work, anywhere you choose.

LEARNING WITH CMD MANAGEMENT ACADEMY

• Online presentations
• Online quizzes
• Online videos
• Downloadable learning manual / workbooks / templates/ articles (manuals contain between 60 and 100 pages)

CERTIFICATION: CMD Management Academy Parchment Certificate (mailed)

DELIVERY: On-line

RESOURCES: Downloadable Learners Manuals for each course, additional articles, workbooks, and worksheets.

ILM QUALIFICATIONS

Candidates can elect to upgrade their CMD Management Academy Certificate to an ILM qualification by completing written assignments for each of the courses in the program. Contact us for more information.