CMD Management Academy Certificate in Marketing Management

Regular price €399,00
/

Tax included.

PRODUCT DETAILS

PROGRAM PROFILE

Comprising 5 courses and 100+ hours of online learning, the CMD Management Academy Certificate in Marketing Management is designed to enable experienced middle and senior managers, to acquire the skills and knowledge to successfully take on the role of General Manager in organisations worldwide.

The programs provides training in key leadership, business management and marketing strategy providing a comprehensive foundation in business management skills and knowledge.

PROGRAM CONTENT

The courses in this program include:

COURSE 1 : UNDERSTANDING MARKETING

  • Unit 1: Getting Started
  • Unit 2: Understanding Marketing
  • Unit 3: Marketing Consumer Goods
  • Unit 4: Marketing Industrial Goods
  • Unit 5: Marketing Services
  • Unit 6: Knowing your Products and Services
  • Unit 7: Knowing your Customers
  • Unit 8: SWOT Analysis
  • Unit 9: The Marketing Mix
  • Unit 10: The Marketing Plan
  • Unit 11: The Marketing Budget
  • Unit 12: Wrapping-up

COURSE 2: MARKET ASSESSMENT

  • Unit 1: Getting started
  • Unit 2: Business Environment Analysis
  • Unit 3: Competitive Forces Analysis
  • Unit 4: Competitor Analysis
  • Unit 5: SWOT Analysis
  • Unit 6: Quantitative Analysis
  • Unit 7: Knowing your Customers
  • Unit 8: Customer Segmentation
  • Unit 9: Customer Profitability Analysis
  • Unit 10: Pulling the Plan Together
  • Unit 11: Wrapping-up

COURSE 3: DEVELOP A MARKETING PLAN

  • Unit 1: Getting Started
  • Unit 2: Marketing Plan Format
  • Unit 3: Situation Analysis
  • Unit 4: Products and Services
  • Unit 5: Marketing Strategy
  • Unit 6: Sales Target
  • Unit 7: Marketing Budget
  • Unit 8: Marketing Management
  • Unit 9: Writing the Executive Summary
  • Unit 10: Wrapping Up

COURSE 4: PROMOTING PRODUCTS AND SERVICES

  • Unit 1: Getting Started
  • Unit 2: Understanding Promoting the Business
  • Unit 3: The Marketing Mix
  • Unit 4: Promoting your Business
  • Unit 5: Developing a Corporate Image
  • Unit 6: Advertising
  • Unit 7: Branding
  • Unit 8: Developing Promotional Materials
  • Unit 9: Direct mailing
  • Unit 10: Email Marketing
  • Unit 11: Developing a Promotional Campaign
  • Unit 12: Wrapping-up

COURSE 5: CUSTOMER RELATIONS MANAGEMENT

  • Unit 1: Getting Started
  • Unit 2: Bad Customer Service
  • Unit 3: The importance of Customer Loyalty
  • Unit 4: The Customer-focused Business
  • Unit 5: CRM and Marketing
  • Unit 6: CRM and Sales
  • Unit 7: Key Account Management
  • Unit 8: CRM and Customer Service
  • Unit 9: The Supply Chain and CRM
  • Unit 10: CRM and ERP Systems
  • Unit 11: Getting the best out of CRM
  • Unit 12: Wrapping-up

ADMISSION REQUIREMENTS

There are no formal entry requirements for this program. Candidates will be working in, or preparing for work as a first line supervisor, team leader or manager.

PROGRAM DURATION

Learners have 3 months from the date of enrolment to complete the Certificate Program.

ASSESSMENT

Assessment in this program takes the form of Online-quizzes (normally 3 in each course). Each quiz has a pass mark of 70% and you can take the quizzes as many times as you wish.

6 REASONS TO ENROL IN THIS PROGRAM NOW!

  • CMD Management Academy is an ILM Quality Approved Training Academy.
  • You get a CMD Management Academy Certificate
  • All CMD Management Academy courses are iPad and Mobile device compatible.
  • You get real value for money (E-learning costs a fraction of conventional learning).
  • You can get started immediately.
  • You can learn at your own pace, at home, at work, anywhere you choose.

LEARNING WITH CMD MANAGEMENT ACADEMY

  • Online presentations
  • Online quizzes
  • Online videos
  • Downloadable learning manual / workbooks / templates/ articles (manuals contain between 60 and 100 pages)

CERTIFICATION: CMD Management Academy Parchment Certificate (mailed)

DELIVERY: On-line

RESOURCES: Downloadable Learners Manuals for each course, additional articles, workbooks, and worksheets.

ILM QUALIFICATIONS

Candidates can elect to upgrade their CMD Management Academy Certificate to an ILM qualification by completing written assignments for each of the courses in the program. Contact us for more information.

Recently Viewed Products

CMD Management Academy Certificate in Marketing Management

What are you looking for?

Your cart