CMD Management Academy Certificate in Strategic Business Planning

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PRODUCT DETAILS

PROGRAM PROFILE

The CMD Management Academy Certificate in Strategic Business Planning program is designed for middle and senior managers who have responsibility for developing strategy for the business. In this course, managers will learn how to frame strategy for their organisation and the core principles of strategic theory and management.

Additionally, participants will learn how develop a comprehensive strategic Business Plan which comprises key market and environment data, coherent strategy and tactics, with core financial data and metrics to successfully enable business strategy.

PROGRAM CONTENT

The courses in this program include:

COURSE 1: MARKET ASSESSMENT

  • Unit 1: Getting Started
  • Unit 2: Understanding the Business Environment
  • Unit 3: Competitive Forces Analysis
  • Unit 4: Competitor Analysis
  • Unit 5: PESTLE Analysis
  • Unit 6: Quantitative Data Analysis
  • Unit 7: Knowing your Customers
  • Unit 8: Customer Profitability Analysis
  • Unit 9: Customer and Market Segmentation
  • Unit 10: Compiling your Data for Application
  • Unit 11: Wrapping

COURSE 2: DEVELOPING BUSINESS STRATEGY

  • Unit 1: Getting Started
  • Unit 2: Understanding Organisation Strategy
  • Unit 3: Understanding Strategic Planning
  • Unit 4: Knowing your Organisation
  • Unit 6: Understand the Business Situation
  • Unit 7: Understanding Strategic Theory
  • Unit 8: Growth Decision Making (Portfolio Analysis)
  • Unit 9: Blue Ocean Strategy
  • Unit 10: Creating the Vision and Mission
  • Unit 11: Developing Goals and Objectives
  • Unit 12: Action Planning
  • Unit 13: Wrapping-up

COURSE 3: BUSINESS PLANNING

  • Unit 1: Getting Started
  • Unit 2: Establish the Business Value Proposition
  • Unit 3: Framing Business Strategies
  • Unit 4: Confirming the Business Model
  • Unit 5: Framing the Vision, Mission and Business Objectives
  • Unit 6: Market Positioning and Marketing Strategy
  • Unit 7: Sales Targets and Forecasts
  • Unit 8: Operational Plans
  • Unit 9: Business Plan Financials
  • Unit 10: Developing the Planning Presentations
  • Unit 11: Writing the Executive Summary
  • Unit 12: Wrapping-up

COURSE 4: IMPLEMENTING BUSINESS STRATEGY

  • Unit 1: Getting Started
  • Unit 2: Strategic Planning
  • Unit 3: The Balanced Scorecard Planning Framework
  • Unit 4: The OnStrategy Planning Framework
  • Unit 5: Implementing Business Strategy
  • Unit 6: Action Planning
  • Unit 7: Strategic leadership
  • Unit 8: Communicating and Promoting Strategy
  • Unit 9: Measuring Business Performance
  • Unit 10: Implementing Business Strategy
  • Unit 11: Measuring Business Performance
  • Unit 12: Develop and Deploy a Balanced Scorecard Framework
  • Unit 13: Reviewing Strategic Execution

ADMISSION REQUIREMENTS

There are no formal entry requirements for this program. Candidates will be working in, or preparing for work as a first line Supervisor, Team Leader or Manager.

PROGRAM DURATION

Learners have 3 months from the date of enrolment to complete the Certificate Program.

ASSESSMENT

Assessment in this program takes the form of Online-quizzes (normally 3 in each course). Each quiz has a pass mark of 70% and you can take the quizzes as many times as you wish.

6 REASONS TO ENROL IN THIS PROGRAM NOW!

  • CMD Management Academy is an ILM Quality Approved Training Academy.
  • You get a CMD Management Academy Certificate
  • All CMD Management Academy courses are iPad and Mobile device compatible.
  • You get real value for money (E-learning costs a fraction of conventional learning).
  • You can get started immediately.
  • You can learn at your own pace, at home, at work, anywhere you choose.

LEARNING WITH CMD MANAGEMENT ACADEMY

  • Online presentations
  • Online quizzes
  • Online videos
  • Downloadable learning manual / workbooks / templates/ articles (manuals contain between 60 and 100 pages)

CERTIFICATION: CMD Management Academy Parchment Certificate (mailed)

DELIVERY: On-line

RESOURCES: Downloadable Learners Manuals for each course, additional articles, workbooks, and worksheets.

ILM QUALIFICATIONS

Candidates can elect to upgrade their CMD Management Academy Certificate to an ILM qualification by completing written assignments for each of the courses in the program. Contact us for more information.

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